Social Media for Law Firms and Attorneys

Building a social media profile has become a powerful mechanism for a law firm or individual attorney to gain recognition, establish a brand and manage their reputation. The big players in social media that are must-haves are:

Facebook  

The heavy-hitter of social media. Use an optimized Facebook for Business page for reputation management, name recognition and gaining trust in your community. Pay-per-click advertisements are available to run on relevant profiles.

Twitter  

Spread quick news across your fan base. Great way to advertise promotions and accomplishments of your firm.

Linked-In  

The business social media must-have. Like Facebook, make a personal profile that links to your firm's profile. Pay-per-click advertising is available as well.

YouTube  

Use videos to quickly explain how you can help. Legal Web Experts can make videos or 30, 60 or 90 seconds to profile your firm or market a specific topic. Contact Us to find out how. Tip: You can now run your videos across Google's ad network. Ask us how to make a video and promote it.

Google +1  

The newest of the social media players, adding this button will help build clout with Google and let your prospective clients on who have a Google account see what their friends like.

All of these are tools that can be used to introduce a firm or attorney into viral media and quickly spread their name through relevant interest groups.

However, there is only so much in a name on a social media website. At the heart of creating an online brand and reputation is the blog. Blogging is an indispensable way to showcase expertise and create a public persona.

Use a blog to exchange ideas and information on topics relevant to a practice area and become a resource for someone searching the web for answers to a legal issue, and more importantly, to find a representative they believe to be the “go-to guy.”

In addition, the content of a blog, paired with social media presence, will add incredible law firm Search Engine Optimization (SEO) value to your website. With the increasing influence of social media on the decisions that consumers make, it's absolutely essential to incorporate this presence into your online marketing plan. Whether you're new to online marketing or you have an established presence on the internet, social networking sites provide a "boost" for your online presence. Many potential clients use only social media for recommendations, and they simply won't see your website unless you join social networking sites.

Getting started and taking control of social media is only a few steps away. With a Social Media Marketing campaign from Legal Web Experts, your business will enjoy a strong automatic fan base of SEO experts ready to turn your law firm into a head-turning, interactive experience on the web.