Google Analytics has long been a favorite of web developers and legal website design SEO strategists for analyzing website data and seeing just how well the campaign is working. This November, Google released
a new version of Analytics with new features and new ways to view your website data.
1. New dashboards. Whereas the old dashboard featured a static list of widgets and tools, the new Analytics allows users to create their own custom dashboards from a number of different widgets. Users using the same login can instantly see statistics and data that are most relevant to their campaign or their client. You can set it up to see only what’s most important to you on your dashboard.
2. Real time. The old Analytics provided data by day, and users would need to wait until the next day to see their data. New real-time data allows users to see how many people are on the website, how long they stay, which cities they’re in and which pages they view. This new system lets marketers see how fast users respond to their blog posts or new material on their site.
3. Visitor flow chart. The visitor flow chart shows a visual representation of how users moved through your website – from the landing page to the next pages to the dropoff point. It also shows how long they spent on each page, and you can click around to see how individual users clicked around through the site. In an attorney website design and marketing campaign, this can be an enormous help in working on pages in your site that are obviously not attracting users or are leading users to less useful information.
