Law firms can make the most of the legal website design and marketing efforts by ensuring that all web content is clear and concise and by incorporating search engine optimization (SEO) strategies.
In an article from Law Firm Marketing Boot Camp for Attorneys, Stephen Fairley reports that lawyers’ expertise in writing can be applied to successful legal marketing tactics when certain principles are taken into account. Fairley notes that according to Nielsen research most people spend around a minute on any given web page and that this small window of time may be all you have to grab your audience’s attention and get your message across. It is therefore very important that your legal website content is written to be read and understood quickly.
SEO strategies are a powerful tool for legal practice marketing and can easily be integrated into your website content by making simple changes such as placing keywords in titles, subheads, and image file names. SEO legal practice marketing specialists perform a keyword analysis in order to determine the right keywords and SEO methods that will get your legal website to the top pages in search engine results.
Maintaining a company blog is another way to promote your services, keep your attorney website up to date, and incorporate keywords that lead to your main pages and boost you search engine rankings. Finally, Linkedin profiles and other social networking profiles can be optimized by placing the right keywords in job titles and descriptions.
