A legal website design and marketing plan of $10,000 is the best marketing investment a law firm can make this year. As competition in search rankings and social networking grow, a strong effort to compete this year can help you get ahead before it is too late. We suggest the following plan in order to make the most of your marketing efforts, receive the highest return on investment, and increase revenue.
Quality and Sizeable Website – $4,000
Create a site large enough to quickly climb in the ranks with quality content. Allocating $4,000 to your marketing will be sufficient to build a sizeable website with high quality content. Legal web experts can help write the content for you in order to make sure that you have the right keywords spread throughout your entire site.
Get Your Website in the Top Rankings – $1,000 per month per 6 months.
You can get your site ranked on a number of keywords and even national search terms. In addition, many companies will offer the setup of a Facebook pages and Google Places for free. Once you are ranked, you can stop paying or lower your monthly payment and your rankings will stand.
Although, it may be a lot to spend in one year, this investment in your legal practice marketing will pay off quickly. If done well, you can expect at least two to three new clients per month. Using conservative estimates, if each client brings in $1,000, you have recouped your expense in 3-6 months. This 2-3 new clients a month pattern will continue far into the future and will generate at least an estimated $36,000+ in new business a year.
COMMENTS