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Optimizing Your Social Media Legal Marketing Strategies

The number of lawyers using social media as part of their legal practice marketing strategies is on the rise.  According to surveys performed by Vizibility Inc. and LexisNexis, 81% of lawyers surveys are currently using social media marketing strategies and 10.1%  report they have plans to start a social media marketing campaign within the next six months.

In order to make the most of your social media effort, there are some important details to keep in mind. According to these studies, law firms are not following simple search engine optimization best practices for social media.

For example, only 4% of LinkedIn profiles titles contain the word “Lawyer,” while 23% have the word “Counsel” and 73% with “Attorney.”  However, according to the monthly Google searches for these keywords, 38.8% contain the word “lawyer,” 3.5% contain “counsel” and 57.7% contain “attorney”. By matching your profile title to the keywords most searched, you can better market your legal services.

In addition, law firms should make sure that online legal directories are updates, as well as any online profile sites.

Lawyers that work on their Linkedin profiles, legal website design, and overall image, but fail to pay attention to SEO details, are missing out on small steps that can make a big difference.

Posted by Amanda Rahi on December 30, 2011
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Top 3 Features of the New Google Analytics

Google Analytics has long been a favorite of web developers and legal website design SEO strategists for analyzing website data and seeing just how well the campaign is working.  This November, Google releasedVisitor Flow a new version of Analytics with new features and new ways to view your website data.

1.  New dashboards.  Whereas the old dashboard featured a static list of widgets and tools, the new Analytics allows users to create their own custom dashboards from a number of different widgets.  Users using the same login can instantly see statistics and data that are most relevant to their campaign or their client.  You can set it up to see only what’s most important to you on your dashboard.

2.  Real time.  The old Analytics provided data by day, and users would need to wait until the next day to see their data.  New real-time data allows users to see how many people are on the website, how long they stay, which cities they’re in and which pages they view.  This new system lets marketers see how fast users respond to their blog posts or new material on their site.

3.  Visitor flow chart.  The visitor flow chart shows a visual representation of how users moved through your website – from the landing page to the next pages to the dropoff point.  It also shows how long they spent on each page, and you can click around to see how individual users clicked around through the site.  In an attorney website design and marketing campaign, this can be an enormous help in working on pages in your site that are obviously not attracting users or are leading users to less useful information.

Posted by Marie Westerhof on December 1, 2011
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First Attorney Social Bookmarking Site Launched by Legal Web Experts

November 21, 2011 (San Diego, CA) – Attorney website design and marketing agency Legal Web Experts is announcing the launch of http://www.mylegalbookmarks.com, the first social bookmarking website for lawyers and legal professionals.  The site allows users to share news, websites, internet resources and other law-related web content with individuals in the legal profession as well as people with similar interests.

“The legal industry is so large and has so much information available online that it deserves a social bookmarking website dedicated to it specifically,” says Ryan Nelson, Director of Operations at Legal Web Experts.  “That’s why we’ve created My Legal Bookmarks.  We hope to make this a site that attorneys can routinely visit to find the most quality news to help their business and keep them informed.”  The concept of social bookmarking – or using social media websites to bookmark and share important web content within a community of users – has become increasingly popular over the past year.  No other quality social bookmarking sites offer the opportunity to share information specifically with a community of legal professionals.

MyLegalBookmarks.com allows users to create a user account in under thirty seconds and post law-related content from all kinds of sites around the web.  Other users can easily view the most current posts, comment and “vote” on material they found interesting, discuss topics, save pages, and share content with friends.  Content comes from a wide range of sources, including news websites, legal blogs, forums, government resources, and updates from the VLO and legal technology industries.  Marketing and legal web development materials are also readily available.

The site’s narrow focus makes it perfect for social media users with these specialized interests.  MyLegalBookmarks.com is helping legal professionals adapt social bookmarking for their unique needs as well as helping to make social bookmarking an even more important way of sharing information online.

 

About Legal Web Experts
A division of New Wave Enterprises, Legal Web Experts offers specialized legal website design and marketing services for law firms, accountants and other businesses in the legal and financial industries.  Their new attorney social bookmarking website mylegalbookmarks.com helps adapt social bookmarking for legal professionals.  Visit http://www.legalwebexperts.com for more information.

Posted by Marie Westerhof on November 21, 2011

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