Law firms can make the most of the legal website design and marketing efforts by ensuring that all web content is clear and concise and by incorporating search engine optimization (SEO) strategies.

In an article from Law Firm Marketing Boot Camp for Attorneys, Stephen Fairley reports that lawyers’ expertise in writing can be applied to successful legal marketing tactics when certain principles are taken into account.  Fairley notes that according to Nielsen research most people spend around a minute on any given web page and that this small window of time may be all you have to grab your audience’s attention and get your message across. It is therefore very important that your legal website content is written to be read and understood quickly.

SEO strategies are a powerful tool for legal practice marketing and can easily be integrated into your website content by making simple changes such as placing keywords in titles, subheads, and image file names. SEO legal practice marketing specialists perform a keyword analysis in order to determine the right keywords and SEO methods that will get your legal website to the top pages in search engine results.

Maintaining a company blog is another way to promote your services, keep your attorney website up to date, and incorporate keywords that lead to your main pages and boost you search engine rankings. Finally, Linkedin profiles and other social networking profiles can be optimized by placing the right keywords in job titles and descriptions.

A legal website design and marketing plan of $10,000 is the best marketing investment a law firm can make this year. As competition in search rankings and social networking grow, a strong effort to compete this year can help you get ahead before it is too late.  We suggest the following plan in order to make the most of your marketing efforts, receive the highest return on investment, and increase revenue.

Quality and Sizeable Website – $4,000

Create a site large enough to quickly climb in the ranks with quality content.  Allocating $4,000 to your marketing will be sufficient to build a sizeable website with high quality content. Legal web experts can help write the content for you in order to make sure that you have the right keywords spread throughout your entire site.

Get Your Website in the Top Rankings – $1,000 per month per 6 months.

You can get your site ranked on a number of keywords and even national search terms. In addition, many companies will offer the setup of a Facebook pages and Google Places for free. Once you are ranked, you can stop paying or lower your monthly payment and your rankings will stand.

Although, it may be a lot to spend in one year, this investment in your legal practice marketing will pay off quickly. If done well, you can expect at least two to three new clients per month.  Using conservative estimates, if each client brings in $1,000, you have recouped your expense in 3-6 months.  This 2-3 new clients a month pattern will continue far into the future and will generate at least an estimated $36,000+ in new business a year.