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PPC Advertising 101: The Basics on Google, Bing, and Facebook

Finding a method to convey your information to as many people as possible is the key to successful advertising. Pay Per Click (or PPC) advertising is one of the easiest ways to generate traffic to your website. PPC is a method of advertising in which advertisers pay for each ad clicked, and bid on specific keywords in order for their ads to appear in search engines or social media sites. Google Adwords, Facebook and Bing AdCenter are the major advertising channels, and choosing which one of these PPC options is best for your firm can be a challenge. A brief […]

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3 ways to Get 84,000 Followers on Your Law Firm’s Facebook Page

San Diego immigration attorney Jacob Sapochnick has created a vibrant Facebook community with over 84,000 followers- one of the largest for any lawyer in this area. His huge following and broad reach on social media has afforded him a number of other opportunities, like being featured on ESPN and FOX News. Using Facebook as an inbound marketing tool can boost your credibility among current and potential clients, and it helps to capture clients that you could otherwise be missing. Here are three ways to start.     1. Create a Facebook Fan Page: Creating a Facebook fan page allows your legal services […]

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Five Tips for Legal Web Design – Tip #5: Linking Concerns

Linking is one of the most fundamental aspects of that thing we use everyday called the Internet. So, naturally, it’s really important to do it correctly. Here are four important warnings about linking that will help you legally utilize links in your websites. 1. Defamation We talked about defamation in last week’s post about legal web design. But today, we bring it up again in terms of linking. Links are an easy way to defame someone or something. The best way to explain this is by example. Let’s say you were looking at someone’s website, and it said, “I can’t […]

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Five Tips for Legal Web Design – Tip #4: Defamation and Framing Concerns

Today, we continue our revelation of five crucial tips on legal web design. In this fourth tip, let’s focus on the dangers of defamation and framing online. Defamation is a false statement purposefully and publicly made to a third party about someone or something that damages their reputation. Defamation laws are very complex because there are just so many things that go into determining whether one is guilty of it or not.               However, online defamation laws are much weaker than defamation laws for speech and press, and are not as strict. Despite this, […]

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Five Tips for Legal Web Design – Tip #3: Trademark Concerns

Today, we reveal the third tip for legal web design: trademark concerns – how to create them, and how to avoid trademark infringement. Trademarks are words, images, or other symbols used to identify particular parties’ goods or services. If these are used inappropriately in a way that confuses the public and gives them misinformation, it can be considered trademark infringement. There is nothing wrong with talking about other trademarks on your website unless it confuses the public as to who owns your webpage. If you were to discuss Samsung on your website about household appliances in a way that made […]

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Five Tips for Legal Web Design – Tip #2: Domain Name Concerns

Last week, we gave you a tip on legal web design about copyright infringement. This week’s tip is about domain name concerns, which are very important in creating successful websites. Domain names are basically the URL addresses for websites. There are two parts of domain names: top level and second level domain names. The top level domain name is, for example, “legalwebexperts” and the second level domain name is “.com”. To create a domain name for your website, you can go to InterNIC and register for one. While you are creating your domain name, we advise you to do a […]

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Five Tips for Legal Web Design – Tip #1: Copyright Concerns

Every day, more and more businesses are using the Internet to advertise and market their products. What many of these businesses overlook are the legal issues tied to utilizing the web for advertising and marketing purposes. If they are only a little careless, those businesses may soon find themselves in sticky situations with the law. There are five important aspects of legal web design that we will explain on a weekly basis. Today, we will focus on copyright, one of the most important aspects of legal web design. The three main copyright concerns are: 1. obtaining images 2. developing text, […]

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