web solutions by the experts that know legals

 

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Modern Legal Website Design: A Necessity for Growing Your Firm

An important way to grow your business and reputation as a law firm is to create and maintain a modern and professional image online. Your law practice website is the first step to getting your name and brand out there. However, it is not enough to just have your domain and a basic website. You want to make sure that your legal website design is current and up to par with the competition.

When designing your legal website, it is important to consider what will attract potential customers, what will impress current and future clients, and what will get your message and brand image across. The appearance of your site can be the deciding factor whether or not people chose you over other law firms. To do this right, it is essential to incorporate your web project into your legal practice marketing budget.

Reflecting your business in your website can be done by selecting templates that best fit your professional image in the color and design and overall layout. You can personalize your design by using pictures of your practice, building, and lawyers on staff. Professional pictures, although are more costly, make a big difference in your website’s presentation and portray a much better image than taking regular pictures.

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Leverage Your Legal Website Design with SEO

Law firms can make the most of the legal website design and marketing efforts by ensuring that all web content is clear and concise and by incorporating search engine optimization (SEO) strategies.

In an article from Law Firm Marketing Boot Camp for Attorneys, Stephen Fairley reports that lawyers’ expertise in writing can be applied to successful legal marketing tactics when certain principles are taken into account.  Fairley notes that according to Nielsen research most people spend around a minute on any given web page and that this small window of time may be all you have to grab your audience’s attention and get your message across. It is therefore very important that your legal website content is written to be read and understood quickly.

SEO strategies are a powerful tool for legal practice marketing and can easily be integrated into your website content by making simple changes such as placing keywords in titles, subheads, and image file names. SEO legal practice marketing specialists perform a keyword analysis in order to determine the right keywords and SEO methods that will get your legal website to the top pages in search engine results.

Maintaining a company blog is another way to promote your services, keep your attorney website up to date, and incorporate keywords that lead to your main pages and boost you search engine rankings. Finally, Linkedin profiles and other social networking profiles can be optimized by placing the right keywords in job titles and descriptions.

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The Best Law Firm Investment for 2012

A legal website design and marketing plan of $10,000 is the best marketing investment a law firm can make this year. As competition in search rankings and social networking grow, a strong effort to compete this year can help you get ahead before it is too late.  We suggest the following plan in order to make the most of your marketing efforts, receive the highest return on investment, and increase revenue.

Quality and Sizeable Website – $4,000

Create a site large enough to quickly climb in the ranks with quality content.  Allocating $4,000 to your marketing will be sufficient to build a sizeable website with high quality content. Legal web experts can help write the content for you in order to make sure that you have the right keywords spread throughout your entire site.

Get Your Website in the Top Rankings – $1,000 per month per 6 months.

You can get your site ranked on a number of keywords and even national search terms. In addition, many companies will offer the setup of a Facebook pages and Google Places for free. Once you are ranked, you can stop paying or lower your monthly payment and your rankings will stand.

Although, it may be a lot to spend in one year, this investment in your legal practice marketing will pay off quickly. If done well, you can expect at least two to three new clients per month.  Using conservative estimates, if each client brings in $1,000, you have recouped your expense in 3-6 months.  This 2-3 new clients a month pattern will continue far into the future and will generate at least an estimated $36,000+ in new business a year.

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Optimizing Your Social Media Legal Marketing Strategies

The number of lawyers using social media as part of their legal practice marketing strategies is on the rise.  According to surveys performed by Vizibility Inc. and LexisNexis, 81% of lawyers surveys are currently using social media marketing strategies and 10.1%  report they have plans to start a social media marketing campaign within the next six months.

In order to make the most of your social media effort, there are some important details to keep in mind. According to these studies, law firms are not following simple search engine optimization best practices for social media.

For example, only 4% of LinkedIn profiles titles contain the word “Lawyer,” while 23% have the word “Counsel” and 73% with “Attorney.”  However, according to the monthly Google searches for these keywords, 38.8% contain the word “lawyer,” 3.5% contain “counsel” and 57.7% contain “attorney”. By matching your profile title to the keywords most searched, you can better market your legal services.

In addition, law firms should make sure that online legal directories are updates, as well as any online profile sites.

Lawyers that work on their Linkedin profiles, legal website design, and overall image, but fail to pay attention to SEO details, are missing out on small steps that can make a big difference.

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VLO May Be the Solution to Reduced USPS Mail Services, Says Attorney Web Design Firm

December 16, 2011 (San Diego, CA) – Law firm practice management software, such as a Virtual Law Office (or VLO), may be an excellent solution for law firms expecting to suffer setbacks due to the coming changes to the Unites States Postal Service delivery system.  The USPS is seeking to end next-day mail delivery in an attempt to cut costs and stay open – and as attorney web design firm Legal Web Experts reports, many law firms that rely heavily on prompt mail delivery could find their practices in trouble without a reliably fast mail service.

With increased reliance on email and internet technology for communication and sending of documents, the U.S. Postal Service has struggled over the last several years to continue providing many first-class mail services.  They recently announced a plan to save $2.1 billion in costs by laying off 28,000 workers, closing hundreds of mail processing plants and ending next-day delivery of regular (also known as “first-class”) mail.

Without next-day mail delivery, the delay of important court papers, documents, evidence and other materials could cause problems and even cost an attorney their case.  By switching to a law firm practice management software system, legal practices that rely heavily on the mail could completely avoid problems associated with the USPS.  “Sending and uploading documents via the internet is beginning to affect every industry, including legal,” says Ryan Nelson, Director of Operations for attorney web design firm Legal Web Experts.  “All firms must seriously consider having a digital document sending solution – or, at the very least, have a solution that can be implemented quickly should they need it.”

The Virtual Law Office (or VLO) system allows attorneys to set up a client login portal on their website.  Clients can log in over a secure connection to download and upload documents, send completed forms, securely message their attorney and even make payments online.  Beyond simply solving the mailing problem, a VLO allows lawyers increased flexibility at their office and gives them the ability to work from anywhere.  Clients also love the flexibility of sending and completing forms and documents online and communicating without traveling to their attorney’s office.  The VLO can be integrated into almost any website in under two weeks – in many cases, within days.  There are a number of low-cost  online law office solutions that can fulfill a law firm’s document-sharing needs.

The USPS anticipates holding off on the mail delay until at least May 15, 2012.  In the meantime, it is advisable for attorneys who depend on prompt mail in their legal practices to look into options like VLOs.

 

About Legal Web Experts
Legal Web Experts, a division of New Wave Enterprises LLC, offers expert attorney web design and affordable Virtual Law Office integration for law firms of any size.  For more information, visit http://www.legalwebexperts.com.

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What is the Future of Social Media in Law Firms?

According to an audit published this week by LexisNexis Martindale-Hubbell, very few global law firms have fully integrated Social Media into their legal practice marketing strategies.

The audit analyzed the use of social media from April to mid-May 2011 among 110 global law firms. It followed LinkedIn, Twitter, YouTube, as well as other social media networks and found that firms are open and interested to the idea of using social media as a major marketing strategy, especially firms in New York, Canada, the United Kingdom, and Western Europe.

However, the majority of the companies surveyed use social networks only to publicize company news, and very few are using YouTube or blogging to create a dialogue with their audience on the internet.

The audit found the following social media usage:

  • 77% of firms surveyed had profiles on LinkedIn
  • 31% used Twitter
  • 29% used Facebook
  • 10.9% used YouTube
  • 8% had official firm blogs
  • 7% used social media widgets to integrate firm web sites

In general, the study found that law practices are slow to integrate social media into their legal website design and firm image.

According to an article by Jennifer Smith on the Wall Street Journal Law Blog, lawyers are worried about liability and client confidentiality issues. Some lawyers are even concerned about posting false statements and the embarrassment aftermath of having their image more public.

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Your Legal Website Design Must Be Mobile-Friendly

With smartphones, iPads, and other tablets Pcs, professionals can travel lighter, work more comfortably, and have more flexibility.

As it is now possible to do everything from research to office management on these smaller more travel-friendly devices, professional can opt to work from their mobile device instead of being tied to their desks.

Therefore, in order to maintain and build your web ranking, and compete for clients, it is now more important than ever to make your legal website design mobile friendly.

A press release featured in Digital Journal this month highlighted internet expert Tanner Jones’ discussion on the need to provide potential clients with information instantly through mobile-friendly design.

On a mobile device, users expect to find what they are looking for quickly, and have the same options as they do on their Pcs. Therefore, a mobile user trying to view you attorney website design that finds it too difficult to navigate will mostly likely leave your page.  This press release details Jones’ opinion that users don’t have patience for looking at unformatted, unsightly pages and that law firms should make sure they have a mobile site that loads quickly, is easy to navigate, and aesthetically appealing.

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Top 3 Features of the New Google Analytics

Google Analytics has long been a favorite of web developers and legal website design SEO strategists for analyzing website data and seeing just how well the campaign is working.  This November, Google releasedVisitor Flow a new version of Analytics with new features and new ways to view your website data.

1.  New dashboards.  Whereas the old dashboard featured a static list of widgets and tools, the new Analytics allows users to create their own custom dashboards from a number of different widgets.  Users using the same login can instantly see statistics and data that are most relevant to their campaign or their client.  You can set it up to see only what’s most important to you on your dashboard.

2.  Real time.  The old Analytics provided data by day, and users would need to wait until the next day to see their data.  New real-time data allows users to see how many people are on the website, how long they stay, which cities they’re in and which pages they view.  This new system lets marketers see how fast users respond to their blog posts or new material on their site.

3.  Visitor flow chart.  The visitor flow chart shows a visual representation of how users moved through your website – from the landing page to the next pages to the dropoff point.  It also shows how long they spent on each page, and you can click around to see how individual users clicked around through the site.  In an attorney website design and marketing campaign, this can be an enormous help in working on pages in your site that are obviously not attracting users or are leading users to less useful information.

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First Attorney Social Bookmarking Site Launched by Legal Web Experts

November 21, 2011 (San Diego, CA) – Attorney website design and marketing agency Legal Web Experts is announcing the launch of http://www.mylegalbookmarks.com, the first social bookmarking website for lawyers and legal professionals.  The site allows users to share news, websites, internet resources and other law-related web content with individuals in the legal profession as well as people with similar interests.

“The legal industry is so large and has so much information available online that it deserves a social bookmarking website dedicated to it specifically,” says Ryan Nelson, Director of Operations at Legal Web Experts.  “That’s why we’ve created My Legal Bookmarks.  We hope to make this a site that attorneys can routinely visit to find the most quality news to help their business and keep them informed.”  The concept of social bookmarking – or using social media websites to bookmark and share important web content within a community of users – has become increasingly popular over the past year.  No other quality social bookmarking sites offer the opportunity to share information specifically with a community of legal professionals.

MyLegalBookmarks.com allows users to create a user account in under thirty seconds and post law-related content from all kinds of sites around the web.  Other users can easily view the most current posts, comment and “vote” on material they found interesting, discuss topics, save pages, and share content with friends.  Content comes from a wide range of sources, including news websites, legal blogs, forums, government resources, and updates from the VLO and legal technology industries.  Marketing and legal web development materials are also readily available.

The site’s narrow focus makes it perfect for social media users with these specialized interests.  MyLegalBookmarks.com is helping legal professionals adapt social bookmarking for their unique needs as well as helping to make social bookmarking an even more important way of sharing information online.

 

About Legal Web Experts
A division of New Wave Enterprises, Legal Web Experts offers specialized legal website design and marketing services for law firms, accountants and other businesses in the legal and financial industries.  Their new attorney social bookmarking website mylegalbookmarks.com helps adapt social bookmarking for legal professionals.  Visit http://www.legalwebexperts.com for more information.

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Does a Video Help Convert Your Legal Website Design?

legal website design videosHave you ever thought about creating a video to enhance your legal website design? Have you dismissed online videos as cheesy or obnoxious? It’s time to reconsider this element of your website and the impact it can have. According to a comScore report, 76 million U.S. Internet users viewed online videos in May 2011, producing an average of 15.9 hours per viewer. The entire online U.S. audience engaged in more than 5.6 billion viewing sessions during the month.  Online videos are here to stay and people enjoy them. Here are a few reasons that we encourage our legal clients to create attorney & law firm videos for their site:

1) A Personable Greeting: The search for an attorney can be an intimidating one for those not well versed in the legal industry. Greeting website visitors with a warm welcome allows potential clients to “meet” you before they meet you. It will give a personal feel to your site and very well be a deciding factor in why a client chooses your practice.

2) Efficiency:  Internet users are lazy. They do not want to sift through a lot of text to find what they want. A video allows you to deliver your essential messages immediately and in a shorter time than it will take readers to find these messages in your website content. Today, everyone thinks that thinks on the internet should be quick and easy. It’s your job, or the job of your legal web design company, to make sure your site gives the user quick, informative information.

3) Increases Time on Site: Multimedia on sites is proven to increase the time users spend there and thus increasing quality of visit and likelihood they will use your services. Furthermore, while there is no concrete evidence to prove it, it is the consensus of SEO experts that time spend on a site, at least when a visitor first arrives, can have an effect on your rankings.

4) Search Engine Optimization: Videos are an effective tool for SEO.  A YouTube video can often rank on the first page of Google searches for the appropriate keywords, thus driving traffic to your content and website.

For more information on law firm video production, and how to create one for your website, click here.

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